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Excel Projects


Every Little Helps: Turning Tesco Orders into Household Spending Insights
Can household data reveal whether the weekly shop is really becoming more expensive? Reports about the rising cost of groceries seem to be everywhere. But while the headlines describe national trends, I wanted to know what was happening closer to home. Was my household grocery spending also increasing? Were we spending more each week without noticing? More importantly, could I change some of our shopping habits without compromising the quality of what we bought? Tesco’s order
7 min read


Billboard Chart Data Project: Automating Billboard Chart Collection
Not every data project begins with a business problem. Sometimes it starts with a question. For me, it was simple: "Where can I find a complete history of Billboard magazine charts?" The more I searched, the more I realised there wasn't a dataset that met my needs. Most focused almost entirely on the Billboard Hot 100, while others covered only a handful of charts or lacked confidence in their completeness. I wasn't just interested in one chart—I wanted to analyse decades of
4 min read


2025 Edinburgh Fringe: The Stats Behind the Stage
Living in Edinburgh means you're never far from a spark of creativity, but nothing quite matches the explosion of energy that is the Edinburgh Fringe Festival. As a data analyst with a front-row seat to the action, I couldn’t resist diving into the numbers behind the world’s largest arts festival. The Fringe transforms the city into a non-stop celebration of art, comedy, music, and imagination every summer, and I wanted to capture that magic through data, revealing not just t
3 min read


The Unicask Project: A Blend of Whisky and Data
Picture this: you are at a whisky tasting, surrounded by great drams, and someone asks: “So what whisky do you actually like?” With over 100 distilleries in Scotland alone, I did not have a great answer. I had notes, opinions, and favourites, but nothing structured enough to support it. That is where The Unicask Project came from. Why This Project? I wanted to make my whisky tastings more consistent and actually useful over time. Instead of scattered notes, I started treating
3 min read


Buckets & Dimes: How NBA Data Reveals the Game Within the Game
When I first picked up a basketball, I was captivated by how a single player could shift the momentum of an entire game. Years later, that same fascination led me to data. This project, Buckets and Dimes, explores NBA player performance using Tableau to uncover deeper patterns in scoring and playmaking. Through data visualization, I gained new insight into how roles vary across teams and positions. Why This Project? The idea for this project started simply. I wanted to improv
3 min read


Delivering Success: Analyzing DoorDash's Marketing Strategies and Consumer Engagement
I remember my first experience ordering from DoorDash...a late-night craving for tacos. As I scrolled through the options, I wondered how they got my attention amidst a sea of choices. Fast forward to my recent project analysing DoorDash's marketing strategies, and I was shocked to discover that many customers, like me, aren’t engaging with their campaigns. This revelation sparked a deeper investigation into what makes or breaks a marketing effort in today’s competitive lands
3 min read
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