Living in Edinburgh means you're never far from a spark of creativity, but nothing quite matches the explosion of energy that is the Edinburgh Fringe Festival. As a data analyst with a front-row seat to the action, I couldn’t resist diving into the numbers behind the world’s largest arts festival. The Fringe transforms the city into a non-stop celebration of art, comedy, music, and imagination every summer, and I wanted to capture that magic through data, revealing not just t

Picture this: you are at a whisky tasting, surrounded by great drams, and someone asks, “So what do you actually like?” With over 100 distilleries in Scotland alone, I did not have a great answer. I had notes, opinions, and favourites, but nothing structured enough to support it. That is where The Unicask Project came from. Why This Project? I wanted to make my whisky tastings more consistent and actually useful over time. Instead of scattered notes, I started treating each t

I remember my first experience ordering from DoorDash...a late-night craving for tacos. As I scrolled through the options, I wondered how they got my attention amidst a sea of choices. Fast forward to my recent project analysing DoorDash's marketing strategies, and I was shocked to discover that many customers, like me, aren’t engaging with their campaigns. This revelation sparked a deeper investigation into what makes or breaks a marketing effort in today’s competitive lands