Living in Edinburgh means you're never far from a spark of creativity, but nothing quite matches the explosion of energy that is the Edinburgh Fringe Festival. As a data analyst with a front-row seat to the action, I couldn’t resist diving into the numbers behind the world’s largest arts festival. The Fringe transforms the city into a non-stop celebration of art, comedy, music, and imagination every summer, and I wanted to capture that magic through data, revealing not just t

Picture this: you are at a whisky tasting, surrounded by great drams, and someone asks, “So what do you actually like?” With over 100 distilleries in Scotland alone, I did not have a great answer. I had notes, opinions, and favourites, but nothing structured enough to support it. That is where The Unicask Project came from. Why This Project? I wanted to make my whisky tastings more consistent and actually useful over time. Instead of scattered notes, I started treating each t

What can a single number, pH, tell you about the rhythm of a massive industrial system? As it turns out, a lot. In simple terms, pH measures how acidic or basic a substance is. In mineral processing, it is a quiet signal that can reflect everything from chemical balance to mechanical stability. Why This Project? I chose this project because I wanted to dive deeper into time-series analysis while applying my skills in a real-world setting. The idea of using pH data to uncover

When I first picked up a basketball, I was captivated by how a single player could shift the momentum of an entire game. Years later, that same fascination led me to data. This project, Buckets and Dimes, explores NBA player performance using Tableau to uncover deeper patterns in scoring and playmaking. Through data visualization, I gained new insight into how roles vary across teams and positions. Why This Project: The idea for this project started simply. I wanted to improv

While reading the Financial Times recently, I found myself drawn into an article on international aid to Kenya written by William Wallis. He provoked a question that I couldn’t shake: where exactly does financial aid to Kenya go, and how is it truly making a difference on the ground? and, what could happen if the money stopped? That curiosity prompted me to dig deeper into the flow of funding and the real-world impact behind the headlines. What I discovered was eye-opening. A

When I first started my recent project analyzing school performance in Massachusetts, I was intrigued by the stark differences in how schools succeed or struggle. Growing up, I always thought that a school's success boiled down to its funding or the wealth of the families it serves. But as I delved deeper, I found myself continually surprised by the complexities and nuances influencing educational outcomes. Why This Project? My motivation for this project came from noticing s

I remember my first experience ordering from DoorDash...a late-night craving for tacos. As I scrolled through the options, I wondered how they got my attention amidst a sea of choices. Fast forward to my recent project analysing DoorDash's marketing strategies, and I was shocked to discover that many customers, like me, aren’t engaging with their campaigns. This revelation sparked a deeper investigation into what makes or breaks a marketing effort in today’s competitive lands